He worked for The Economist and was editor-in-chief of WIRED magazine. Who is Chris Anderson?Ĭhris Anderson is author, entrepreneur and physicist and also British-American co-founder and current CEO of 3D Robotics.
In this book, he describes through very detailed and structured analyzes, based on data, references and graphics, the great change of consumers profile that left from the mass market to the niche market.Ĭhris breaks the paradigm created about the mass market in which 20% of products represents 80% of sales, portraying the importance of the niche market for digital marketing and commerce on internet in the New Economic Age. "The Long Tail: Why the Future of Business Is Selling Less of More" (2006) is a book developed by bestselling author Chris Anderson. Now, let's understand more about this niche market! The book "The Long Tail" This is the central point of the study done by the author Chris Anderson in his book "The Long Tail".Īccording to him, the business world would not be an exception and, therefore, new models such as the digital market and the market aimed at specific audiences are emerging and are here to stay.
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