The Power of When by Michael Breus PDF(Opens in a new browser tab)Īlong the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.Ĭompeting Against Time PDF by George Stark(Opens in a new browser tab) Pink draws on a rich trove of social science for his counterintuitive insights. As he did in Drive and A Whole New Mind, Daniel H.
To Sell Is Human offers a fresh look at the art and science of selling.
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